1. Wear red to get attention.
If you want to stand out in a crowd and have all eyes on you, start including red clothes in your wardrobe.
Studies found that this is a great tool to grab attention, especially in an emotional context.
- Gaslighting is a form of manipulation in which someone tries to make another person doubt their reality, their memories, or what they think they know. For example, if you tell someone who is gaslighting you about a problem, they might say it never happened or that you're making it up.
- The Zeigarnik Effect, named after the psychologist Bluma Zeigarnik, is the tendency of our minds to remember unfinished tasks or events better than finished ones. This is often done to leave stories on a cliffhanger or to leave projects unfinished on purpose to keep people thinking about them.
- Fear of Missing Out (FOMO): This powerful psychological trick plays on people's natural fear of missing out on opportunities. It can be used in sales pitches, ads, and social media campaigns to make people feel like they need to act now, even if they wouldn't have otherwise.
- NLP (Neuro-Linguistic Programming) is a controversial method that uses language patterns and techniques to change people's behavior to have an effect on them. 'Embedded commands' could be scary. For example, if someone says, "You might find yourself deciding to agree with me," the command is "agree with me."
- People often think that physical arousal is the same as emotional arousal. For example, if you meet someone while you're working out and your heart is racing, you might mistakenly think that you're attracted to the person.
- This is the idea that people will do what they think the majority of people are doing. When people do bad things just because others are doing the same, it can be scary.
- Anchoring Bias is the tendency to make decisions based too much on the first piece of information we hear (the "anchor"). Salespeople might use this trick to make a deal look better by starting with a higher price and then "discounting" it.
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