Create a Channel Trailer
You have the opportunity to upload a trailer video to your channel and
we recommend that you do this. This will help to convince users that
have not subscribed yet to do so. The trailer can be set up to autoplay
when a user lands on your channel page.
Make your trailer video short but interesting and exciting. Make sure
that you tell viewers to subscribe to your channel so that they do not
miss out on the exciting videos that you plan to upload in the future.
You have the opportunity to create a subscribe link which appears on all
of your videos in the bottom right-hand corner. This is a proven tactic
that will help you to gain more subscribers to your YouTube channel.
Another tactic for gaining more subscribers is to create branded
watermarks. Users that view your videos will see this watermark and if
they click on it then they will have the option to subscribe to your
channel. YouTube users are used to seeing these watermarks and you
should get more subscribers using this tactic.
Make your Video Thumbnails Enticing
Don’t rely on YouTube to take a snapshot image of a section of your
video to create your thumbnail. You need to create your own enticing
thumbnails for every video that will draw the eye of YouTube users.
It is not difficult to create good looking thumbnails. You can use a free
online service like Canva.com to create YouTube thumbnails using
templates. If you don’t have any design skills or want to outsource this
task then you can find competent freelancers on Fiverr.com.
Use Enticing Titles
You need to get the balance of your video titles right. We recommend
that you add your main keyword in your video titles but we also suggest
that you make your titles as short as possible. The title of your video is
the most important SEO element.
Don’t just use the keyword in your title. A lot of other people will do
this and it is just lazy. Add some more enticing words to draw viewers.
Try to keep your title short as only the first 45 characters are displayed
in the YouTube search results.
In the next section, we will discuss how you can use your influence on
YouTube…
How you can use your Influence on
YouTube
This section is all about making money from your YouTube channel.
Despite what you may have heard, it is not necessary for you to have
millions of subscribers to generate revenue from your videos and
channel.
Be a Micro Influencer
It may surprise you to know that there are a lot of businesses that are
looking for YouTube channels that have a small number of loyal
subscribers. If they can see a good fit with their business and their
products and services then they are going to be interested in working
with you.
Loyalty is the key here. Sponsors will want to see that your videos are
eagerly consumed every time you upload a new one. They will also
check the comments, number of likes and more to gauge your
engagement levels.
Create a Statistics File for potential Sponsors
Throughout this report we have recommended that you monitor key
metrics for your channel and your videos. We also suggest that you keep
a record of your metrics that you can show to any potential sponsors.
Here are some metrics that you should start recording:
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• The engagement rate for your videos
• The subscriber growth for your channel
• Demographics such as location
When you think about it, sponsors are going to be interested in how
engaged your viewers are with your videos. If you work with a sponsor
then they will want you to promote their products and services in your
videos. Just placing an affiliate link in the description will not be
enough.
It is important that you can demonstrate to potential sponsors that your
channel is growing. Keep a not of your subscribers over time and also
the increase in video views. How much of your videos do your viewers
tend to watch? Retention rate is important and as your channel grows
this should increase.
Be Proactive and find Potential Sponsors
Rather than wait for potential sponsors to contact you, we recommend
that you be proactive and look for potential sponsors that are a good fit
for your channel. You can use Google search to find companies in your
niche. If your channel is still fairly small then contacting large
companies is probably not going to work.
Create a list of potential sponsors and then contact them via email and
ask if you can send them the latest metrics for your channel and videos.
Offer them the option to sponsor your channel / videos or the chance to
advertise on your videos.
Sign Up for the YouTube Partner Program
If you are eligible, you can sign up for the YouTube Partner Program
which will enable you to show ads on your videos. You will get a share
of the revenue for displaying these ads. In order to qualify, you need a
minimum of 1,000 subscribers to your channel and more than 4,000
watch hours over the last year.
Affiliate Marketing
You can promote related products or services on your videos. Sign up as
an affiliate for these products and services and add your affiliate link in
the description box. When a sale is made through your affiliate link you
will earn a commission.
Final Words
The potential is certainly there to make a lot of money as a YouTube
influencer. But you need to build up a good following on the platform
first. Follow the techniques discussed in this special report and you will
have the best chance of success.
You need to make engaging videos that YouTube users want to watch.
People will naturally subscribe to your channel if your content is good.
Choose a niche and become an expert in it. Answer the burning
questions that your audience has.
There are a number of ways that you can monetize your YouTube
channel. The best way is to find sponsors and advertisers to work with as
they are likely to pay you the most. You can also sign up for the
YouTube Partner Program and earn ad revenue and become an affiliate
for related products and services.
We wish you every success in becoming a YouTube influencer
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