Please understand that Instagram is like a search engine. People are looking for
only certain types of content. Maybe I’m looking for a beef taco that come from a
certain part of Mexico. Maybe I’m looking for specialized burritos.
The more narrowly tailored and specialized my hashtag, the tighter my search. It
will probably only pull up only few pictures, but guess what? I’ll be extremely
interested in those pictures because I used those specialized hashtags.
That’s how hashtags work. They filter your contents’ viewers based on interest. As
a marketer, you should already know that when you filter people based on their
interest, you increase the likelihood that you will be able to sell them stuff.
You already know what they’re interested in. You already know what their needs
are. You already know what kind of problems they have.
Unfortunately, when marketers publish content on Instagram and leave out
hashtags, they leave a lot to the imagination. It’s going to be so much harder for
their target audience members to find this content.
The secret to Instagram marketing success is all about building a solid niche brand
persona. A key part of this is niche specificity.
If you’re just posting pictures and videos that can fall under so many different
categories, then people who have followed you would probably unfollow you.
Why? There’s no point.
They’re getting this random content. They’re not really getting the specific type of
content they’re looking for.
Even if your main draw is your personality, your taste might just be so random
that people might find you boring. They might end up following somebody else.
Do you see how this works? Post niche content. For example, if you own an online
clock warehouse, post only pictures of clocks.
There’s so many different categories and types of clocks. Post it on your Instagram
account. Stick to that niche. Otherwise, you’re going to lose our audience.
Steer clear of the ten reasons and practices above if you want to succeed with
Instagram. It really boils down to having a SOLID game plan. If you commit any of
these mistakes, don’t be surprised if your online store business fails sooner rather
than later.
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